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- Erin Price | Director of Hospitality | The Marketing Arm Dallas, Texas
Channel lettering has had some innovations over the years such as switching from neon lite channel lettering to the new LED lite lettering. Recently there has been vast improvements in the capabilities of channel lettering color illumination. Most consumers don’t actually realize that channel lettering most commonly see on business store fronts can actually change colors during daytime and nighttime hours. This gives consumers more options of color changes during day and night. Lets go over some of the new leading technologies that allow channel lettering to change color.
Light Management Film - This specially designed film has been perforated to allow for day and night color change. This application is as easy as applying the film to the exterior of any channel lettering. The perforated film is typically not noticeable from viewing distance which is a big plus. There are a variety of colors to choose from allowing for many color combinations.
LED color choice - LEDs come in a spectrum of color choices and give the sign designer and consumer options for changing illuminated signs. One way of changing the color of a sign from day to night would be having a white acrylic channel lettering and blue LEDs. During the day the sign would appear white but at night the blue LEDs would illuminate the white channel letters blue.
Diffuser Film—Diffuser film is the second potential day/night sign component. Diuser film is designed to control brightness and distribute illumination evenly. Diuser film is not always used in a day/night letter sign—it depends on the letter configuration.
Acrylic Colors and Films—Letter face color is not always determined by the acrylic color—there are other methods to produce a channel letter day/night face color combination.
One potential face color layout is to simply match the acrylic color to the LED color as closely as possible, and then place perforated vinyl (light management film) on the face exterior.
Click the picture and check out some of the channel letter styles we're able to provide for your business!